According to a 2015 study conducted by Salesforce, 73% of marketers believe email marketing is core to their business.
That’s why it’s important to take the time to make sure that every aspect of your strategy is optimized. The Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective, targeted email campaigns in six straightforward steps. With this guide you’ll learn:
- important information on email deliverability and avoiding spam folders
- design tips for clean, attractive templates
- best practices for writing compelling, personalized messages
- how to find your perfect email send time