B2B Marketing Automation
by Salesforce

Reimagine Engagement: Simple. Powerful. Connected.
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Intelligent B2B Engagement
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Empower Sales to Connect Faster, From Anywhere with Salesforce Engage and Pardot.
  • Engage Campaigns
  • Engage Alerts
  • Engage Reports
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Optimizing Your Website for Lead Generation

It’s absolutely essential that you serve up a personalized, customer-friendly site that will guide users down the path to purchase. So, how can you make sure your website is as good as your best sales rep?
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"There’s an opportunity within the organization to really blur the lines between marketing and sales, and Pardot is absolutely helping us do that."
Robert Holmes
Vice President of Marketing and Sales
Mac Tools, Stanley Black & Decker
  • 30% reduction in sales cycle length
  • Ability to identify qualified leads and connect faster
  • Increase in market share
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"Salesforce Pardot and Data.com allow the small Field Nation marketing team to punch above our weight."
Billy Cripe
Chief Marketing Officer
Field Nation
  • 500% faster path to full product adoption
  • 20% increase sales productivity
  • Improved insight and better lead quality
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Why Choose Pardot?

In case you need more reasons to join the Pardot family.

We Are Salesforce

That means we have an airtight integration with your Salesforce CRM, plus access to exclusive functionality from one of the World’s Most Innovative Companies.

Customers Are #1

Your success is our success. We pride ourselves on an exceptional customer experience, and we love to find ways to make you smile.

No Hassles Here

The Pardot product is built with ease of use in mind, but it doesn’t come at the cost of scalability or functionality. Our intuitive interface guides you as you build your best campaigns ever.

Your Marketing HQ

Pardot plays well with others! Connect all of your favorite tools together for a more complete view of your marketing ecosystem.