whitepapers

B2B Marketing Trends | Insights from the Frontlines of B2B Marketing

B2B Marketing TrendsB2B marketers now face challenges that simply didn’t exist a few years ago. Business buyers are savvier and more connected than ever, and they expect always-on, highly personalized buying experiences.

To build this one-of-a-kind resource, we collected B2B-specific data and insights from the following sources:

This ebook explores how:

  • Business buyers have new levels of expectations when it comes to personalization
  • Successful marketing and sales teams align around data to engage B2B buyers
  • High-performing teams leverage account-based marketing to focus attention on high-value accounts
  • AI, VR, and AR are offering innovative engagement opportunities for B2B marketers
  • Data drives intelligent B2B marketing decisions