The Pardot Permission Based Marketing Policy

Pardot’s Permission Based Marketing Policy helps ensure your emails don’t get flagged as spam. CAN-SPAM provisions include:

  • Don’t use false or misleading header information.
  • Don’t use deceptive subject lines.
  • Identify the message as an ad.
  • Tell recipients where you’re located.
  • Tell recipients how to opt out of receiving future email from you.
  • Honor opt-out requests promptly.
  • Monitor what others are doing on your behalf.

Check out the video for more information on how we all can ensure the best possible deliverability for you and your prospects.