Pardot for Salesforce Admins

Pardot is a powerful standalone marketing automation tool, but users get the most value when they integrate Pardot into the Salesforce platform. By using Pardot and Salesforce together, marketers can:

  • Automatically create and assign qualified new leads in Salesforce
  • Make tracked prospect activities visible to the sales team
  • Segment their marketing database using Salesforce information
  • and more!

This guide, Pardot for Salesforce Administrators, is designed to help Salesforce administrators understand how Pardot interacts with Salesforce to make these processes possible. Inside, we’ll cover:

  • The Pardot and Salesforce integration
  • How the sync works
  • What you’ll need to know to support your Pardot administrator