Lead Qualification: Scoring and Grading

In this webinar, you will learn how to create and manage an integrated lead qualification model that leverages both scoring and grading in your Pardot account. Scoring and grading are essential to qualify leads for your sales team but did you know you can customize your scoring beyond the defaults in your Pardot account? Using features such as automation rules and completion actions, key content and activity can have a greater impact on your prospects’ scores and grades, and thus on your qualification process.

In this webinar, you will learn:

  • How scoring and grading work together?
  • Key differences between scoring and grading
  • How to modify the existing lead scoring model
  • How to creating and use profiles to grade prospects
  • How to automate the lead qualification process

This webinar is offered several times. Register for the webinar and select the date and time that works best for you or view the recording below.

Watch Part 1
Watch Part 2

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