Dynamic Content

In this elearning module, you will learn how leverage Dynamic Content to automatically personalize Pardot forms, landing pages, emails and websites for each prospects. This training module is structured into six topics. Each topic will cover a specific aspect of dynamic content.

After completion, you will understand the importance and role of dynamic content, how to create dynamic content, and how to use on forms, landing pages, websites, as well as in Pardot emails.

Learning Objectives:

  • Describe the benefits of personalization
  • Use criteria to target prospects
  • Use dynamic content to personalize:
    • Forms
    • Landing Pages
    • Emails
    • Websites

If you’re a customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).

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