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The Complete Guide to Campaigns

You’ve heard of connected campaigns, you’ve heard of multi-touch attribution and Pardot’s influence models, but how do you put all of that together into a cohesive strategy?

Whether you’re a Salesforce Campaign pro and just need to brush up on best practices, or you’re brand new to the Campaign object and need help figuring out what it’s all about, this is the guide for you!

With this guide you will learn about:

  • Campaign Members
  • Member Statuses
  • Campaign Hierarchies

Get the most out of your marketing strategy with campaigns!

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