February 18 – July 20, 2015
Pardot and Salesforce are becoming even more closely aligned — and we’re thrilled to announce a new Salesforce connector that has no impact on your Salesforce API limits when prospect records sync between Pardot and Salesforce.
We’re excited to announce the official launch of Salesforce Engage, a new solution that helps marketing and sales teams work together to sell more effectively than ever. With Salesforce Engage, it’s easier than ever for marketers and sales reps to understand how prospects want to be engaged with and to deliver what they want, when they want it. The solution offers a number of key functionalities that sales teams can use to sell faster, including Engage Alerts, Engage Campaigns, and Engage Reports.
Variable Tags are now available for Engage Campaigns. This new update will allow sales reps to further customize both marketing-templated and non-templated Engage Campaign messages within Salesforce on their desktops.
The Pardot Google AdWords Connector is updated to the Upgraded Adwords URLs enabling you to use the new tracking template in Pardot to track your Adwords ads.