Spring ’21 Release

Set up Pardot faster, maintain engagement data streams with First-Party Tracking, and enjoy enhanced functionality in email personalization, deliverability, and reporting. We improved clone actions too, so you can easily copy email content or new asset types associated to your campaigns.

Campaigns and Assets

In Spring ’21, find enhancements that support your account-based marketing efforts and streamline common tasks.

Email Marketing

Enhancements for email marketing in Spring ’21 focus on email retention, performance analysis, and flexibility around reply-to and send-from addresses.

Analytics and Reporting

Pardot’s prescriptive and predictive analytics features offer metrics you can trust and more flexibility than ever.

Protect Prospect Activity Data with First-Party Tracking (Generally Available)

Pardot’s first-party tracking is now generally available. First-party tracking helps prevent the loss of prospect activity data, gives you more flexibility with campaign attribution, and blocks traffic that doesn’t come from your domains. To protect consumer privacy, web browsers are moving away from supporting third-party cookies to track activity across assets and domains.

Access the Pardot Setup Assistant from the New Salesforce Marketing Setup App

Now you can find all the standard Pardot configuration tasks in one place, the Marketing Setup app. Setup for other Salesforce marketing tools plus improvements to the existing Pardot setup assistant are planned for upcoming releases.

Company Field in Pardot Dictates Business Unit Name in Pardot Account Setup

To avoid confusion, the Company name field in Pardot settings now acts as the source of truth for a given Pardot business unit. If there’s a conflict with the business unit name in Salesforce setup, the Company name field in Pardot overwrites the name in Salesforce. Previously, a business unit could have a different name in Salesforce than in Pardot.

Sync Prospects Safely With Cross-Business Unit Leads and Contacts

A new setting on the Salesforce-Pardot connector stops Pardot package fields from syncing to lead and contact records in Salesforce. Use this setting as part of a custom setup to sync prospects from different Pardot business units to a single lead or contact in Salesforce. There’s no need to maintain duplicate lead or contact records. We recommend working with a partner to implement this for your org.

Pardot API V5 Generally Available

Now you can use a new, standardized version of the Pardot API. Version 5 of the Pardot API offers new endpoints so you can manage custom redirects and import your own external landing page templates and files into Pardot.

Pardot API: New and Changed Items

Use the Pardot API more effectively with these new features and changes.

Pardot User Authentication is Being Retired

Pardot’s user authentication system is being discontinued on February 15, 2021. All users must then use Salesforce single sign-on (SSO). If you haven’t already done so, take steps to prepare your Salesforce org and enable SSO for all Pardot users as soon as possible. To support customers with Pardot-only users who don’t need a full Sales or Service Cloud license, your Salesforce org is now bundled with 100 Identity licenses at no additional cost. You can use these licenses to transition any remaining Pardot-only users to Salesforce SSO.

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