Pardot’s January ’20 release delivers customizable email resubscribe messages, Handlebars Merge Language and Snippets support for forms and landing pages, and a new export API. Plus, find Einstein-powered behavior scores on your prospect records and as criteria for automation rules. These features are scheduled for release between January 6 and January 17, 2020.
Enjoy More Control Over Prospect Resubscribe Messaging on Forms
You can now customize and translate the prospect resubscribe messaging that appears on your Pardot forms. Pardot admins can set the default message that appears across forms, and marketing users can customize the message on a per form basis. This functionality is available for Pardot accounts with Handlebars Merge Language (HML) enabled.
Know When Data Skew Prevents Syncing
To help you manage your data better, we added a notification for when Pardot records sync with Salesforce records that have data skew. Syncing a Salesforce record that has data skew to Pardot can degrade syncing and impact data integrity. It can even keep records from updating.
Personalize Pardot Landing Pages and Forms with Handlebars Merge Language
Handlebars Merge Language (HML) is now available for Pardot landing pages and forms, so marketing users can personalize content with merge fields. Plus, they no longer have to switch between the legacy merge language and HML as they work on different assets in Pardot. This functionality is available for Pardot accounts with HML enabled.
Power Engagement Studio and Automation Tools with Einstein Behavior Scores
Einstein Behavior Scoring is coming to Pardot. Now you can use behavior scores as criteria in Engagement Studio and automation tools. When it comes to lead nurturing, targeting the right audience is critical. Einstein Behavior Scoring tells you which customers show the strongest buying signals, and now you can use these scores to further target your marketing segments.
See Einstein Behavior Scoring Throughout Pardot
Now Einstein’s AI-powered scores are available on all prospects with activity in the past year, even if they’re not syncing to Salesforce. When Einstein Behavior Scoring was available only on leads and contacts that are connected to Pardot prospects, you could miss something super helpful. We added a Behavior Scoring field to your Pardot prospect pages, so you get Einstein scoring right where you need it.
Extend the Power of Snippets to Pardot Landing Pages and Forms
Snippets are now available for Pardot landing pages and forms. Snippets make it easy to reuse your best content and can be accessed with the Handlebar MergeLanguage merge field picker. This functionality is available for Pardot accounts with HML enabled.
Reuse Snippet Content Within Business Units
If many different people create marketing assets in your company, it can be tough to keep business-wide content consistent. Choose Business Snippets for pieces of boilerplate content, such as an address, logo, or slogan. Then, other users can pull the snippets into the emails, email templates, forms, and landing pages they create.
Limit Replication for Connected Campaigns
Reduce clutter and minimize data usage with a new setting that limits the campaigns you sync during Connected Campaigns setup. If you have used Pardot or Salesforce for a long time, your org probably contains lots of campaigns. Now, when you turn on Connected Campaigns, choose a first sync date to filter out older campaigns that don’t need to be replicated.
Use the Sending IP that Matches Your Business Needs
Now, Pardot Advanced customers can choose the sending IP type that’s right for their business, and they aren’t required to use a dedicated IP. The type of IP that works best for your business depends on the volume of email you send regularly. Pardot admins can control whether they use a shared or dedicated IP. New Pardot Advanced customers are now on a shared IP by default.
Edit Dynamic Content More Intuitively
Now, when you view a piece of dynamic content, you can edit it by clicking the next to the field that contains the default content. Previously you had to hover over your default content to edit dynamic content.
Add Dynamic Content to Pardot Landing Pages and Forms More Easily
Now you can add dynamic content to your Pardot landing pages and forms right from the editor, just like you’ve always done with email. No more copying and pasting code. Use the to select and insert your dynamic content when you edit a landing page or form. This functionality is available for Pardot accounts with Handlebars Merge Language (HML) enabled.
Export Prospect Visitor Activity Easily with the Pardot Export API
Use the new Export API to retrieve large sets of visitor activity data when you don’t need synchronous completion responses or when query limitations are too restrictive.
Find What You Need on the Engagement Studio Canvas
When you build a large engagement program, it’s easy to lose sight of a specific step. We added a search field to the canvas so you can find what you need. Next time this happens to you, search the canvas to highlight the step that you’re looking for.