Pardot January ‘20 Release: New Feature Round-up

We’re ringing in the New Year with NEW Pardot feature enhancements!

The January ’20 Pardot release delivers customizable email resubscribe messages, Handlebars Merge Language and Snippets support for forms and landing pages, and a new export API. Plus, find Einstein-powered behavior scores on your prospect records and as criteria for automation rules.

These features are scheduled for release between January 6 and January 17, 2020.

Curious to know more? Look no further! Below, you’ll find additional information and resources to help you get up to speed.

ENJOY MORE CONTROL OVER PROSPECT RESUBSCRIBE MESSAGING ON FORMS

You can now customize and translate the prospect resubscribe messaging that appears on your Pardot forms. Pardot admins can set the default message that appears across forms, and marketing users can customize the message on a per form basis. This functionality is available for Pardot accounts with Handlebars Merge Language (HML) enabled.

Where: This change applies to all Pardot editions.
How: Enable the feature and customize the default form messaging in your Pardot account settings. When marketing users edit a form, they can customize the resubscribe message for that form on the Resubscribe tab.

PERSONALIZE PARDOT LANDING PAGES AND FORMS WITH HANDLE BARS MERGE LANGUAGE (HML)

Handlebars Merge Language (HML) is now available for Pardot landing pages and forms, so marketing users can personalize content with merge fields. Plus, they no longer have to switch between the legacy merge language and HML as they work on different assets in Pardot. This functionality is available for Pardot accounts with HML enabled.

Where: This change applies to all Pardot editions.
Why: This improvement to HML functionality in Pardot further simplifies workflows for marketing users by allowing them to use a single merge language across Pardot content and Salesforce Lightning Templates.

EXPORT PROSPECT VISITOR ACTIVITY EASILY WITH THE PARDOT EXPORT API

Use the new Export API to retrieve large sets of visitor activity data when you don’t need synchronous completion responses or when query limitations are too restrictive.

Where: This change applies to Pardot Plus, Advanced, Pro, and Ultimate Editions.

POWER ENGAGEMENT STUDIO AND AUTOMATION TOOLS WITH EINSTEIN BEHAVIOR SCORES

Einstein Behavior Scoring is coming to Pardot. Now you can use behavior scores as criteria in Engagement Studio and automation tools. When it comes to lead nurturing, targeting the right audience is critical. Einstein Behavior Scoring tells you which customers show the strongest buying signals, and now you can use these scores to further target your marketing segments.

Where: This change applies to Pardot Advanced Edition.
How: After Einstein Behavior Scoring is set up and providing scores on your lead and contact records, hop over to Engagement Studio. Create or edit a step, select Pardot Custom Field > Einstein Behavior Score, and specify the criteria.

Behavior Scores on Pardot Prospect pages is scheduled for release Jan 6 – 17. Scoring for unconnected prospects will become available between Feb 17 – March 17.

LOOKING TO LEARN MORE?

Get the full scoop on what’s coming to Pardot this January by checking out the full Pardot January ’20 release notes and registering for our upcoming Pardot Roadmap Webinar happening on January 14th! This webinar won’t be recorded or distributed, so make sure to attend. See you there!