Pardot’s Permission Based Marketing Policy helps ensure your emails don’t get flagged as spam. CAN-SPAM provisions include:
- Don’t use false or misleading header information.
- Don’t use deceptive subject lines.
- Identify the message as an ad.
- Tell recipients where you’re located.
- Tell recipients how to opt out of receiving future email from you.
- Honor opt-out requests promptly.
- Monitor what others are doing on your behalf.
Check out the video for more information on how we all can ensure the best possible deliverability for you and your prospects.