The Complete Guide to Social Media for B2B Marketers

Social media has changed the way we communicate with the world we live in. From advertising to engaging, it’s also helping shape the way B2B marketers communicate with their prospects and clients. For many B2B marketers, it’s an increasingly important part of marketing, and yet it can still be difficult to navigate a world where…

B2B Marketing Survival Tips

It’s a jungle out there. In order to keep up with today’s highly-educated buyers, modern marketing has gone multi-channel. With so many opportunities to connect with clients and prospects, it’s easy for your messages to get lost in the ‘noise’ of the hundreds of other communications that bombard prospects. While the fundamental parts of a…

The Guide to Inbound Marketing and Automation

Inbound marketing is a highly effective strategy, but in isolation, it often falls short for B2B companies. The most successful companies are using inbound in combination with marketing automation to generate serious revenue and business results. This white paper will explore:

Social Media for Events Marketing Handbook

Live events are a crucial component of any successful B2B marketing strategy. There’s nothing like connecting with fellow attendees in person—but that doesn’t mean you can get away without connecting online as well. Whether you’re hosting a conference, manning a booth at a trade show, or attending an event as a guest, the resources in…

SMB Marketing: How Many Hats Do You Wear?

How many hats are you wearing on a daily basis? If you have a small marketing team, you know what it’s like to balance a million roles at once: social media manager, demand generation specialist, data analyst — and the list goes on. But what if we told you there was a solution that could…

5 Engagement Questions Answered: A Pardot Research Report

It’s the question at the heart of almost everything a marketer does: How do I increase engagement with my content and my brand? In an effort to answer this crucial question, we recently surveyed over 400 people on issues of brand engagement. Check out our report to learn about our findings and answer some common…

20 Tips for the Customer-Centric Marketer

Having a customer-centric marketing strategy is key to business success. By listening to and anticipating your buyers’ needs, you can improve your close rates, increase your retention rates, and positively impact the overall customer experience. Take a look at this white paper to get more information on:

Get More Out of Social Marketing

Please download our “Six Simple Steps to Get More Out of Social Marketing” white paper. Whether your business is just getting started with social media or is well-established in the social sphere, this white paper will provide valuable information on: