Elevate Your B2B Marketing: A Guide to Account-Based Marketing

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology -both existing and emerging has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive…

B2B Marketing Survival Tips

It’s a jungle out there. In order to keep up with today’s highly-educated buyers, modern marketing has gone multi-channel. With so many opportunities to connect with clients and prospects, it’s easy for your messages to get lost in the ‘noise’ of the hundreds of other communications that bombard prospects. While the fundamental parts of a…

25 Marketing Automation Tips Straight from Sales

Ever wonder how your sales team can benefit from a marketing automation tool? At Pardot, we use marketing automation every day, and not just on our marketing team. Our sales reps have had great success using automation during the selling process — and they’re here to offer a few tips that can help you find…

A Day in the Life of a Sales MVP

The key to sales success is simple: be first, be relevant, and be productive — with each and every prospect. Sound impossible? Not anymore. In fact, today’s buyers expect a personalized and efficient purchase experience, and the true sales MVPs know how to deliver it without breaking a sweat: all it takes is a little…

5 Sales Hacks to Dominate Your Quota This Quarter

According to Lattice Engines and CSO Insights, 42% of sales reps feel they do not have the right information before making a sales call. When you’re trying to hit your numbers, wasting time on tedious follow-ups and leads that aren’t ready to buy isn’t an option. Wouldn’t it be nice to have a repertoire of…

The Marketing Automation for Sales Playbook

It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn’t be further from the truth. Download The Marketing Automation for Sales Playbook to see how sales reps can use marketing automation to track prospect activities, prioritize their leads, and target their sales pitches. You’ll learn: