The Pardot Time-to-Value Guide: How InsideView Switched to Pardot and Saw Value in 60 Days

InsideView’s legacy marketing automation platform was not doing its job. And the situation was only getting worse. After learning more about Pardot, InsideView’s CMO quickly realized that nearly all of their marketing automation problems could be solved. This realization turned into an urgency to migrate from their existing vendor, and InsideView was shocked at the…

Nucleus Research: VMware + Salesforce Case Study

VMware, a leader in cloud infrastructure and digital workspace technology, has leveraged digital marketing for years, but realized that to sustain continued growth, they needed to modernize their sales and marketing strategy. See why VMware deployed Salesforce Pardot, Marketing Cloud, and Sales Cloud to power their new B2B marketing strategy and how they leverage the…

Trailblazers in B2B Marketing

What are Trailblazers in B2B Marketing doing that’s driving the most growth for their businesses? How are they setting up teams that are implementing these innovative new strategies and revolutionizing customer experiences? And what are we most excited about here at Salesforce for the coming year and the future of B2B Marketing? In Pardot’s first…

Where’s the Proof? 5 Dashboards to Help You Justify Your Marketing ROI

Even the best marketing campaigns fall short if they can’t show how they spark sales relationships. But it’s hard to see marketing ROI clearly — without the right tools. Discover the dashboards that we love at Salesforce. They’re our secret weapons for optimizing spend, rewarding talent, and proving ROI. With them you can: Understand how…

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology -both existing and emerging has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive…

B2B Marketer’s Guide to Data Analytics

Big data is a big deal. With today’s complex, digitally-driven buying cycle, and buyers with higher expectations than ever before, marketers have an enormous amount of data to contend with. But learning to accurately analyze and interpret this data gives you the tools you need to stay ahead of buyers needs, and to create a…

60 B2B Marketing Tips You Can Try Right Now

Ready to take your B2B marketing to new heights? Get the best ideas, straight from the experts. We’ve gathered together B2B marketing tips from more than 50 subject matter experts and industry thought leaders and compiled them in a single e-book. Take a look for sixty quotes-worth of marketing inspiration, and learn how to: leverage your…

Ten Tips for Accelerating Your Pipeline

Over 25% of sales cycles take 7 months or longer to close (Harvard University). That’s why it’s important for marketers and salespeople alike to start thinking about the health of their sales cycle — because the longer your sales cycle, the longer it takes to bring in revenue. Fortunately, tools like marketing automation can automate…