Elevate Your B2B Marketing: A Guide to Account-Based Marketing

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology -both existing and emerging has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive…

B2B Marketer’s Guide to Data Analytics

Big data is a big deal. With today’s complex, digitally-driven buying cycle, and buyers with higher expectations than ever before, marketers have an enormous amount of data to contend with. But learning to accurately analyze and interpret this data gives you the tools you need to stay ahead of buyers needs, and to create a…

60 B2B Marketing Tips You Can Try Right Now

Ready to take your B2B marketing to new heights? Get the best ideas, straight from the experts. We’ve gathered together B2B marketing tips from more than 50 subject matter experts and industry thought leaders and compiled them in a single e-book. Take a look for sixty quotes-worth of marketing inspiration, and learn how to: leverage your…

Ten Tips for Accelerating Your Pipeline

Over 25% of sales cycles take 7 months or longer to close (Harvard University). That’s why it’s important for marketers and salespeople alike to start thinking about the health of their sales cycle — because the longer your sales cycle, the longer it takes to bring in revenue. Fortunately, tools like marketing automation can automate…

Five Ways Small Businesses Are Powering Growth With Marketing Automation

B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation technology (Gleanster). Marketing automation is a game changer for small businesses working with small marketing and sales teams — and Pardot clients are a testament to that fact. Learn how five…

The ROI of Marketing Automation

According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%). The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment. The eBook covers: the…

The CMO Toolkit

The CMO Toolkit explores the issues that you find most important, like how marketing automation can be used to increase ROI, drive sales, and accelerate the funnel. The Toolkit includes important industry research and statistics provided by top analyst firms, and also covers:

The CSO Toolkit

Interested in what marketing automation can do for your sales team? Our CSO Toolkit focuses on the marketing automation capabilities that truly matter to your sales department — like the ability to improve sales intelligence, increase close rates, accelerate the funnel, and improve marketing and sales alignment. The Toolkit will discuss: