Nucleus Research: VMware + Salesforce Case Study

VMware, a leader in cloud infrastructure and digital workspace technology, has leveraged digital marketing for years, but realized that to sustain continued growth, they needed to modernize their sales and marketing strategy. See why VMware deployed Salesforce Pardot, Marketing Cloud, and Sales Cloud to power their new B2B marketing strategy and how they leverage the…

Nucleus Research: Anatomy of a Decision – Salesforce Pardot

How companies market and sell has evolved significantly in the past decade. Today’s B2B marketers need a smart, scalable marketing automation platform to help them drive personalized marketing campaigns, find and nurture leads, close more deals, and maximize returns from marketing efforts. Nucleus Research, an information technology research firm specializing in investigative research and the…

Trailblazers in B2B Marketing

What are Trailblazers in B2B Marketing doing that’s driving the most growth for their businesses? How are they setting up teams that are implementing these innovative new strategies and revolutionizing customer experiences? And what are we most excited about here at Salesforce for the coming year and the future of B2B Marketing? In Pardot’s first…

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology -both existing and emerging has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive…

Top Tips from Top Marketers

While there’s no one-size-fits-all secret to B2B marketing success, the top industry influencers, thought leaders, and B2B marketers like Ann Handley, Jay Baer and Jeff Bullas are helping to create the trends that inspire all of us. As they blaze a trail with their marketing efforts, we can all learn from the technologies and techniques…

7 B2B Marketing Strategies You Need to Know

As B2B marketers, we know that our buyers’ needs are ever-evolving, but it’s not just our buyers that are changing. As technology adds new options and capabilities, marketer’s roles are also changing, from how we work with our sales teams to how we build our strategies. Instead of thinking of a marketing strategy as a…

25 Marketing Automation Tips Straight from Sales

Ever wonder how your sales team can benefit from a marketing automation tool? At Pardot, we use marketing automation every day, and not just on our marketing team. Our sales reps have had great success using automation during the selling process — and they’re here to offer a few tips that can help you find…

Integrated Marketing and Sales for Banking

For banks and wealth management firms around the world, emerging industry trends and changing consumer behavior are forcing a new approach to growth. Banks must find more effective channels for brand awareness, employ stronger value propositions, and stake a unique claim in what many view as a commoditized industry. Alignment between marketing and the front…