Nucleus Research: Anatomy of a Decision – Salesforce Pardot

How companies market and sell has evolved significantly in the past decade. Today’s B2B marketers need a smart, scalable marketing automation platform to help them drive personalized marketing campaigns, find and nurture leads, close more deals, and maximize returns from marketing efforts. Nucleus Research, an information technology research firm specializing in investigative research and the…

Trailblazers in B2B Marketing

What are Trailblazers in B2B Marketing doing that’s driving the most growth for their businesses? How are they setting up teams that are implementing these innovative new strategies and revolutionizing customer experiences? And what are we most excited about here at Salesforce for the coming year and the future of B2B Marketing? In Pardot’s first…

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology -both existing and emerging has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive…

Top Tips from Top Marketers

While there’s no one-size-fits-all secret to B2B marketing success, the top industry influencers, thought leaders, and B2B marketers like Ann Handley, Jay Baer and Jeff Bullas are helping to create the trends that inspire all of us. As they blaze a trail with their marketing efforts, we can all learn from the technologies and techniques…

7 B2B Marketing Strategies You Need to Know

As B2B marketers, we know that our buyers’ needs are ever-evolving, but it’s not just our buyers that are changing. As technology adds new options and capabilities, marketer’s roles are also changing, from how we work with our sales teams to how we build our strategies. Instead of thinking of a marketing strategy as a…

B2B Marketing Trailblazer Journal

When it comes to B2B marketing, innovation is the new black, but we don’t often celebrate the growing creativity of B2B marketers. From web design to creative campaigns, B2B marketers are inspiring one another with amazing inventions, innovations and ideas. Here, we’ll explore the latest trends in B2B marketing and hear how practitioners are putting…

B2B Marketer’s Guide to Data Analytics

Big data is a big deal. With today’s complex, digitally-driven buying cycle, and buyers with higher expectations than ever before, marketers have an enormous amount of data to contend with. But learning to accurately analyze and interpret this data gives you the tools you need to stay ahead of buyers needs, and to create a…

B2B Marketing Survival Tips

It’s a jungle out there. In order to keep up with today’s highly-educated buyers, modern marketing has gone multi-channel. With so many opportunities to connect with clients and prospects, it’s easy for your messages to get lost in the ‘noise’ of the hundreds of other communications that bombard prospects. While the fundamental parts of a…