As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology -both existing and emerging has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive…
It’s a jungle out there. In order to keep up with today’s highly-educated buyers, modern marketing has gone multi-channel. With so many opportunities to connect with clients and prospects, it’s easy for your messages to get lost in the ‘noise’ of the hundreds of other communications that bombard prospects. While the fundamental parts of a…
Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system. With the ability to drive revenue from a database of leads that you’ve already built — with minimal investment on the part of sales and marketing — lead nurturing has the potential to transform the way you do business. Want to learn more? Take a look at our Complete Guide to Lead Nurturing, which includes:
According to the State of Marketing Automation 2014, 66% of marketers reported that enhanced targeting and personalization were top benefits of marketing automation. Learn how you can use marketing automation to create a more personalized, one-to-one sales experience for each buyer in this white paper, which will cover:
With today’s tracking tools and marketing technology, cramming as many leads into the sales funnel as possible and hoping for the best is no longer a viable approach to doing business. Luckily, marketing automation provides an effective alternative in the form of automated lead scoring and grading. This white paper will walk you through the basics: what lead scoring and grading is,
how it works, and how it can help you. You’ll learn how to:
With worksheets, checklists, and tip sheets, this handbook has everything you need to jump start your lead nurturing efforts or fine tune the strategies you already have in place.
Eight out of ten respondents to Gleanster’s January 2013 survey on Nurture Marketing responded that they aren’t using lead nurturing (outside of periodic newsletter campaigns). This Deep Dive will explore nurture marketing tactics for the overwhelmed marketer and dispel some of the most common myths about nurture marketing – myths that prevent organizations from following in the footsteps of their Top Performing competitors. Insights include:
Please download our “5 Steps to Double Your Web Marketing Value” white paper. The white paper contains several pages of valuable information, including:
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