Trailblazers in B2B Marketing

What are Trailblazers in B2B Marketing doing that’s driving the most growth for their businesses? How are they setting up teams that are implementing these innovative new strategies and revolutionizing customer experiences? And what are we most excited about here at Salesforce for the coming year and the future of B2B Marketing? In Pardot’s first…

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology -both existing and emerging has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive…

Salesforce Blueprint for B2B Engagement

“86% of marketers struggle to execute personalization across the entire buyer journey.” -CMO Council, 2016 Are you one of them? To make your marketing efforts more effective, you need a simple and powerful way to connect with your leads. The Salesforce Blueprint for B2B Marketing Engagement can help you plan your path to success. This…

9 Ways to Leverage Marketing Automation at Events

If your company has decided to sponsor or attend a trade show, there’s a lot of preparation that needs to be done. Find out how marketing automation can help you streamline your trade show efforts and increase your ROI by allowing you to:

SMB Marketing: How Many Hats Do You Wear?

How many hats are you wearing on a daily basis? If you have a small marketing team, you know what it’s like to balance a million roles at once: social media manager, demand generation specialist, data analyst — and the list goes on. But what if we told you there was a solution that could…

The Complete Guide to Automated Lead Scoring & Grading

With today’s tracking tools and marketing technology, cramming as many leads into the sales funnel as possible and hoping for the best is no longer a viable approach to doing business. Luckily, marketing automation provides an effective alternative in the form of automated lead scoring and grading. This white paper will walk you through the basics: what lead scoring and grading is,
how it works, and how it can help you. You’ll learn how to:

The B2B Lead Nurturing Lifecycle

The B2B Lead Nurturing Lifecycle is designed to be an at-a-glance roadmap filled with tips on how to improve your digital marketing with the right lead nurturing campaign. The graphic is filled with:

Scoring & Grading Handbook

Despite being one of the most powerful features of marketing automation, the lead scoring and grading model is also one of the most difficult topics to talk about — simply because your ideal scoring and grading model will ultimately depend on your product, industry, and buyer persona. Luckily, the worksheets and best practices in this handbook can help you get the most out of automated lead qualification, whether you’re just getting started or trying to optimize your current approach. This handbook includes: