The Pardot Time-to-Value Guide: How InsideView Switched to Pardot and Saw Value in 60 Days

InsideView’s legacy marketing automation platform was not doing its job. And the situation was only getting worse. After learning more about Pardot, InsideView’s CMO quickly realized that nearly all of their marketing automation problems could be solved. This realization turned into an urgency to migrate from their existing vendor, and InsideView was shocked at the…

Nucleus Research: VMware + Salesforce Case Study

VMware, a leader in cloud infrastructure and digital workspace technology, has leveraged digital marketing for years, but realized that to sustain continued growth, they needed to modernize their sales and marketing strategy. See why VMware deployed Salesforce Pardot, Marketing Cloud, and Sales Cloud to power their new B2B marketing strategy and how they leverage the…

Nucleus Research: Anatomy of a Decision – Salesforce Pardot

How companies market and sell has evolved significantly in the past decade. Today’s B2B marketers need a smart, scalable marketing automation platform to help them drive personalized marketing campaigns, find and nurture leads, close more deals, and maximize returns from marketing efforts. Nucleus Research, an information technology research firm specializing in investigative research and the…

Trailblazers in B2B Marketing

What are Trailblazers in B2B Marketing doing that’s driving the most growth for their businesses? How are they setting up teams that are implementing these innovative new strategies and revolutionizing customer experiences? And what are we most excited about here at Salesforce for the coming year and the future of B2B Marketing? In Pardot’s first…

Salesforce Blueprint for B2B Engagement

“86% of marketers struggle to execute personalization across the entire buyer journey.” -CMO Council, 2016 Are you one of them? To make your marketing efforts more effective, you need a simple and powerful way to connect with your leads. The Salesforce Blueprint for B2B Marketing Engagement can help you plan your path to success. This…

9 Ways to Leverage Marketing Automation at Events

If your company has decided to sponsor or attend a trade show, there’s a lot of preparation that needs to be done. Find out how marketing automation can help you streamline your trade show efforts and increase your ROI by allowing you to:

SMB Marketing: How Many Hats Do You Wear?

How many hats are you wearing on a daily basis? If you have a small marketing team, you know what it’s like to balance a million roles at once: social media manager, demand generation specialist, data analyst — and the list goes on. But what if we told you there was a solution that could…