7 Inspiring Email Templates

Technology has changed: smart phones and tablets, and wearables have changed when and where, and even how we interact with our emails. What once required you to sit down at a computer is now something you can do on the train, on a plane, or just on-the-go. But email is still the beating heart of…

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology -both existing and emerging has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive…

Top Tips from Top Marketers

While there’s no one-size-fits-all secret to B2B marketing success, the top industry influencers, thought leaders, and B2B marketers like Ann Handley, Jay Baer and Jeff Bullas are helping to create the trends that inspire all of us. As they blaze a trail with their marketing efforts, we can all learn from the technologies and techniques…

B2B Marketing Trailblazer Journal

When it comes to B2B marketing, innovation is the new black, but we don’t often celebrate the growing creativity of B2B marketers. From web design to creative campaigns, B2B marketers are inspiring one another with amazing inventions, innovations and ideas. Here, we’ll explore the latest trends in B2B marketing and hear how practitioners are putting…

The B2B Marketer’s Lead Generation Field Guide

B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused approach through personalized and customized communications and content. Increasing lead generation starts with identifying the types of prospects you want to attract, and concentrating your…

Salesforce Blueprint for B2B Engagement

“86% of marketers struggle to execute personalization across the entire buyer journey.” -CMO Council, 2016 Are you one of them? To make your marketing efforts more effective, you need a simple and powerful way to connect with your leads. The Salesforce Blueprint for B2B Marketing Engagement can help you plan your path to success. This…

8 Ways to Double B2B Landing Page Conversions

According to CMO Council, almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. Our “8 Ways to Double B2B Landing Page Conversions” eBook provides form and landing page best practices to make sure you’re getting the most out of your lead generation efforts. The eBook covers: How to use conditional fields…

Effective Website Redesign

Please download our “Effective Website Redesign by Leveraging Marketing Automation” white paper. The white paper contains several pages of valuable information, including: