Nucleus Research: VMware + Salesforce Case Study

VMware, a leader in cloud infrastructure and digital workspace technology, has leveraged digital marketing for years, but realized that to sustain continued growth, they needed to modernize their sales and marketing strategy. See why VMware deployed Salesforce Pardot, Marketing Cloud, and Sales Cloud to power their new B2B marketing strategy and how they leverage the…

Nucleus Research: Anatomy of a Decision – Salesforce Pardot

How companies market and sell has evolved significantly in the past decade. Today’s B2B marketers need a smart, scalable marketing automation platform to help them drive personalized marketing campaigns, find and nurture leads, close more deals, and maximize returns from marketing efforts. Nucleus Research, an information technology research firm specializing in investigative research and the…

Trailblazers in B2B Marketing

What are Trailblazers in B2B Marketing doing that’s driving the most growth for their businesses? How are they setting up teams that are implementing these innovative new strategies and revolutionizing customer experiences? And what are we most excited about here at Salesforce for the coming year and the future of B2B Marketing? In Pardot’s first…

7 Inspiring Email Templates

Technology has changed: smart phones and tablets, and wearables have changed when and where, and even how we interact with our emails. What once required you to sit down at a computer is now something you can do on the train, on a plane, or just on-the-go. But email is still the beating heart of…

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology -both existing and emerging has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive…

7 B2B Marketing Strategies You Need to Know

As B2B marketers, we know that our buyers’ needs are ever-evolving, but it’s not just our buyers that are changing. As technology adds new options and capabilities, marketer’s roles are also changing, from how we work with our sales teams to how we build our strategies. Instead of thinking of a marketing strategy as a…

B2B Marketing Survival Tips

It’s a jungle out there. In order to keep up with today’s highly-educated buyers, modern marketing has gone multi-channel. With so many opportunities to connect with clients and prospects, it’s easy for your messages to get lost in the ‘noise’ of the hundreds of other communications that bombard prospects. While the fundamental parts of a…

7 Inspiring B2B Marketing Campaigns

Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into every part of your digital marketing campaigns, while driving engagement and conversions. Take a peek at what some of the top…