B2B Marketing Survival Tips

It’s a jungle out there. In order to keep up with today’s highly-educated buyers, modern marketing has gone multi-channel. With so many opportunities to connect with clients and prospects, it’s easy for your messages to get lost in the ‘noise’ of the hundreds of other communications that bombard prospects. While the fundamental parts of a…

The Guide to Inbound Marketing and Automation

Inbound marketing is a highly effective strategy, but in isolation, it often falls short for B2B companies. The most successful companies are using inbound in combination with marketing automation to generate serious revenue and business results. This white paper will explore:

7 Inspiring B2B Marketing Campaigns

Creating unique campaigns that capture your prospects’ imaginations requires constant innovation — and a little bit of inspiration, too! From microsites to podcasts to webinars, these seven examples demonstrate how to infuse creativity into every part of your digital marketing campaigns, while driving engagement and conversions. Take a peek at what some of the top…

60 B2B Marketing Tips You Can Try Right Now

Ready to take your B2B marketing to new heights? Get the best ideas, straight from the experts. We’ve gathered together B2B marketing tips from more than 50 subject matter experts and industry thought leaders and compiled them in a single e-book. Take a look for sixty quotes-worth of marketing inspiration, and learn how to: leverage your…

The Content Creation Guide

Please download our “Content Creation Guide.” The six templates available in our Content Creation Guide will optimize your content marketing efforts by helping you to:

The Blueprint of Product Launch Marketing

According to a study by AcuPoll, more than 95% of new products launched by established companies fail each year. Why? Because companies are going to market without a coordinated, customer-focused launch plan in place. That’s why Pardot and Kapost have teamed up to create the Blueprint of Product Launch Marketing, which can help you develop a successful launch product…

Five Steps to Growing Your Business with Marketing Automation

There’s no getting around it: marketers at smaller organizations face challenges and obstacles that their larger counterparts don’t. With limited headcount and budget at their disposal, it can seem like SMB marketers are always short on time and resources as they build campaigns to grow their business. Luckily, marketing automation can go a long way…

5 Engagement Questions Answered: A Pardot Research Report

It’s the question at the heart of almost everything a marketer does: How do I increase engagement with my content and my brand? In an effort to answer this crucial question, we recently surveyed over 400 people on issues of brand engagement. Check out our report to learn about our findings and answer some common…