How to Turn Your Website Into a Lead Generation Machine

Having a website is table stakes for today’s B2B marketer. While having a website is non-negotiable, not all websites are created equal. The real question is — how well is your website really working for you? Are visitors actively engaging with it? And what’s the secret recipe for website lead generation success? In this e-book,…

B2B Marketing Trends | Insights from the Frontlines of B2B Marketing

B2B marketers now face challenges that simply didn’t exist a few years ago. Business buyers are savvier and more connected than ever, and they expect always-on, highly personalized buying experiences. To build this one-of-a-kind resource, we collected B2B-specific data and insights from the following sources: The Salesforce State of Marketing report The Salesforce State of Sales…

Nucleus Research: Anatomy of a Decision – Salesforce Pardot

How companies market and sell has evolved significantly in the past decade. Today’s B2B marketers need a smart, scalable marketing automation platform to help them drive personalized marketing campaigns, find and nurture leads, close more deals, and maximize returns from marketing efforts. Nucleus Research, an information technology research firm specializing in investigative research and the…

Trailblazers in B2B Marketing

What are Trailblazers in B2B Marketing doing that’s driving the most growth for their businesses? How are they setting up teams that are implementing these innovative new strategies and revolutionizing customer experiences? And what are we most excited about here at Salesforce for the coming year and the future of B2B Marketing? In Pardot’s first…

7 Inspiring Email Templates

Technology has changed: smart phones and tablets, and wearables have changed when and where, and even how we interact with our emails. What once required you to sit down at a computer is now something you can do on the train, on a plane, or just on-the-go. But email is still the beating heart of…

The Complete Guide to Social Media for B2B Marketers

Social media has changed the way we communicate with the world we live in. From advertising to engaging, it’s also helping shape the way B2B marketers communicate with their prospects and clients. For many B2B marketers, it’s an increasingly important part of marketing, and yet it can still be difficult to navigate a world where…

7 B2B Marketing Strategies You Need to Know

As B2B marketers, we know that our buyers’ needs are ever-evolving, but it’s not just our buyers that are changing. As technology adds new options and capabilities, marketer’s roles are also changing, from how we work with our sales teams to how we build our strategies. Instead of thinking of a marketing strategy as a…

B2B Marketing Trailblazer Journal

When it comes to B2B marketing, innovation is the new black, but we don’t often celebrate the growing creativity of B2B marketers. From web design to creative campaigns, B2B marketers are inspiring one another with amazing inventions, innovations and ideas. Here, we’ll explore the latest trends in B2B marketing and hear how practitioners are putting…