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Trends in Financial Services Marketing

Salesforce Research surveyed over 500 financial services marketing leaders worldwide to discover how:

• Cross-functional dynamics are shifting to satisfy customer and business demands
• Data is transforming how marketers operate
• Personalization is becoming more refined at the crossroads of intelligence and trust
• New standards of engagement are inspiring and challenging marketers

Download this report to learn how financial services marketers are adapting to this new reality.