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whitepapers

Trends in Financial Services Marketing

Salesforce Research surveyed over 500 financial services marketing leaders worldwide to discover how:

Cross-functional dynamics are shifting to satisfy customer and business demands
Data is transforming how marketers operate
Personalization is becoming more refined at the crossroads of intelligence and trust
New standards of engagement are inspiring and challenging marketers

Download this report to learn how financial services marketers are adapting to this new reality.

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