whitepapers

The State of Artificial Intelligence in B2B Marketing

The State of Artificial Intelligence in B2B Marketing
Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason; it promises to transform marketing.

To find out exactly where AI is in this transformation process, Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding, usage, impact, and optimism surrounding AI. Using a survey to collect data, participants in B2B organizations with $25 million or more in annual revenues shared their views and experience with AI for marketing and sales.

The results of this report provide details on these and other key findings, including:

  • Adoption status of AI for marketing and sales
  • Types of AI applications marketers are evaluating, implementing, or using
  • Benefits AI is expected to deliver to marketing and sales
  • The impact of AI on marketing and sales performance