whitepapers

The ROI of Marketing Automation

According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%). The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment. The eBook covers:

• the top two techniques for accelerating your sales funnel
• how marketing automation can help improve marketing and sales alignment
• how your close rates will be (positively!) impacted by an automation tool
• the added insight into ROI and sales funnel health gained through implementing marketing automation