The CMO Toolkit

The CMO Toolkit explores the issues that you find most important, like how marketing automation can be used to increase ROI, drive sales, and accelerate the funnel. The Toolkit includes important industry research and statistics provided by top analyst firms, and also covers:

  • how lead nurturing can be used to increase the value of your database
  • how marketing automation can increase your ROI through closed-loop campaign reporting and improved metrics
  • the current state of B2B marketing, including difficulties faced by CMOs and the increasing adoption rates of technologies like marketing automation
  • a quick facts sheet full of important industry statistics