Social Media for Events Marketing Handbook

Live events are a crucial component of any successful B2B marketing strategy. There’s nothing like connecting with fellow attendees in person—but that doesn’t mean you can get away without connecting online as well. Whether you’re hosting a conference, manning a booth at a trade show, or attending an event as a guest, the resources in this handbook will help you use social media to make the most of any B2B marketing event. The handbook includes:

  • a breakdown of the benefits of leveraging social media at events
  • a checklist to help you promote your events on social media
  • a worksheet to organize your live tweeting strategy
  • plenty of tips for connecting with the right people and creating the best content
  • a post-event checklist to help you reach more people and extend the life of your event content