The SEO Handbook

Search Engine Optimization: Your Guide to Optimizing Webpages for Search. Handbook: helping marketers find their wayYou put a lot of effort into building your website. Don’t let those efforts go to waste by neglecting to optimize them for search. Instead, use this handbook to learn which elements of your website should be optimized, from title tags to internal links and more. This handbook includes:
  • a closer look at today’s SEO landscape, including Google’s Hummingbird updates
  • a checklist to make sure you’re not missing any essential SEO steps
  • an SEO tip sheet, to help you stay at the top of search engine results pages
  • a worksheet to help you keep track of keywords, page titles, and more

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