whitepapers

The Complete Guide to Automated Lead Scoring & Grading

With today’s tracking tools and marketing technology, cramming as many leads into the sales funnel as possible and hoping for the best is no longer a viable approach to doing business. Luckily, marketing automation provides an effective alternative in the form of automated lead scoring and grading. This white paper will walk you through the basics: what lead scoring and grading is, how it works, and how it can help you. You’ll learn how to:

Score leads based on implicit buying signals
Grade prospects based on how well they match your ideal customer profile
Set up autoresponder emails and drip marketing programs to nurture colder leads to a sales-ready state
Automatically alert your reps when leads are sales-ready

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