whitepapers

The Complete Guide to Automated Lead Scoring & Grading

With today’s tracking tools and marketing technology, cramming as many leads into the sales funnel as possible and hoping for the best is no longer a viable approach to doing business. Luckily, marketing automation provides an effective alternative in the form of automated lead scoring and grading. This white paper will walk you through the basics: what lead scoring and grading is, how it works, and how it can help you. You’ll learn how to:

• Score leads based on implicit buying signals
• Grade prospects based on how well they match your ideal customer profile
• Set up autoresponder emails and drip marketing programs to nurture colder leads to a sales-ready state
• Automatically alert your reps when leads are sales-ready