2019 Gartner Magic Quadrant for CRM Lead Management

Gartner named Salesforce a Leader in 2019 Magic Quadrant for CRM Lead Management. This year, Gartner named Salesforce a Leader in the 2019 Magic Quadrant for CRM Lead Management. We were positioned higher up and to the right, for our ability to execute and completeness of our vision. See the full report for details.

Marketing Automation and Your CRM: Better Together

It’s no secret that marketing and sales work better as friends than they do as foes in any organization. Still, many B2B companies have siloed teams competing for revenue generation and attribution, disagreeing at every turn of the sales process. But with marketing automation powered by your CRM, marketing and sales can work from the…

The State of Artificial Intelligence in B2B Marketing

Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason; it promises to transform marketing. To find out exactly where AI is in this transformation process, Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding,…

Piedmont Healthcare: ROI Case Study

See how Piedmont Healthcare modernized its marketing with Salesforce. Piedmont Healthcare deployed Salesforce Marketing Cloud & Pardot to modernize its communications with consumers and physicians, increasing the volume and quality of communications while enabling more personalized targeting. Piedmont now has a single source of truth for information about consumer, patient, and physician interactions across the…

The B2B Marketer’s Lead Generation Field Guide

B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused approach through personalized and customized communications and content. Increasing lead generation starts with identifying the types of prospects you want to attract, and concentrating your…

Integrated Marketing and Sales for Banking

For banks and wealth management firms around the world, emerging industry trends and changing consumer behavior are forcing a new approach to growth. Banks must find more effective channels for brand awareness, employ stronger value propositions, and stake a unique claim in what many view as a commoditized industry. Alignment between marketing and the front…

How to Turn Your Website Into a Lead Generation Machine

Having a website is table stakes for today’s B2B marketer. While having a website is non-negotiable, not all websites are created equal. The real question is — how well is your website really working for you? Are visitors actively engaging with it? And what’s the secret recipe for website lead generation success? In this e-book,…