Marketing Automation and Your CRM: Better Together

It’s no secret that marketing and sales work better as friends than they do as foes in any organization. Still, many B2B companies have siloed teams competing for revenue generation and attribution, disagreeing at every turn of the sales process. But with marketing automation powered by your CRM, marketing and sales can work from the…

The State of Artificial Intelligence in B2B Marketing

Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason; it promises to transform marketing. To find out exactly where AI is in this transformation process, Demandbase and Salesforce Pardot partnered with Demand Metric to take the pulse of over 100 B2B marketing and sales people about their understanding,…

Piedmont Healthcare: ROI Case Study

See how Piedmont Healthcare modernized its marketing with Salesforce. Piedmont Healthcare deployed Salesforce Marketing Cloud & Pardot to modernize its communications with consumers and physicians, increasing the volume and quality of communications while enabling more personalized targeting. Piedmont now has a single source of truth for information about consumer, patient, and physician interactions across the…

Integrated Marketing and Sales for Banking

For banks and wealth management firms around the world, emerging industry trends and changing consumer behavior are forcing a new approach to growth. Banks must find more effective channels for brand awareness, employ stronger value propositions, and stake a unique claim in what many view as a commoditized industry. Alignment between marketing and the front…

How to Turn Your Website Into a Lead Generation Machine

Having a website is table stakes for today’s B2B marketer. While having a website is non-negotiable, not all websites are created equal. The real question is — how well is your website really working for you? Are visitors actively engaging with it? And what’s the secret recipe for website lead generation success? In this e-book,…

Build a Better Customer Experience with Marketing Automation for Manufacturers

Within the manufacturing sector, the definition of marketing is changing. Today’s manufacturing marketers understand that customer expectations are evolving and behaviors are now driven by personal consumer experiences. And just as automation and artificial intelligence are redefining the future of the factory floor, they’re also redefining how manufacturing brands find success in marketing to new…