Gartner Magic Quadrant for CRM Lead Management 2018

We’re taking B2B marketing to another level. We believe our customers deserve the credit for Salesforce being named a Leader in the September 2018 Gartner Magic Quadrant for CRM Lead Management. To read the full report, fill out the form below.

Nucleus Research: VMware + Salesforce Case Study

VMware, a leader in cloud infrastructure and digital workspace technology, has leveraged digital marketing for years, but realized that to sustain continued growth, they needed to modernize their sales and marketing strategy. See why VMware deployed Salesforce Pardot, Marketing Cloud, and Sales Cloud to power their new B2B marketing strategy and how they leverage the…

Nucleus Research: Anatomy of a Decision – Salesforce Pardot

How companies market and sell has evolved significantly in the past decade. Today’s B2B marketers need a smart, scalable marketing automation platform to help them drive personalized marketing campaigns, find and nurture leads, close more deals, and maximize returns from marketing efforts. Nucleus Research, an information technology research firm specializing in investigative research and the…

Trailblazers in B2B Marketing

What are Trailblazers in B2B Marketing doing that’s driving the most growth for their businesses? How are they setting up teams that are implementing these innovative new strategies and revolutionizing customer experiences? And what are we most excited about here at Salesforce for the coming year and the future of B2B Marketing? In Pardot’s first…

Where’s the Proof? 5 Dashboards to Help You Justify Your Marketing ROI

Even the best marketing campaigns fall short if they can’t show how they spark sales relationships. But it’s hard to see marketing ROI clearly — without the right tools. Discover the dashboards that we love at Salesforce. They’re our secret weapons for optimizing spend, rewarding talent, and proving ROI. With them you can: Understand how…

7 Inspiring Email Templates

Technology has changed: smart phones and tablets, and wearables have changed when and where, and even how we interact with our emails. What once required you to sit down at a computer is now something you can do on the train, on a plane, or just on-the-go. But email is still the beating heart of…

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology -both existing and emerging has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive…

The Complete Guide to Social Media for B2B Marketers

Social media has changed the way we communicate with the world we live in. From advertising to engaging, it’s also helping shape the way B2B marketers communicate with their prospects and clients. For many B2B marketers, it’s an increasingly important part of marketing, and yet it can still be difficult to navigate a world where…