Marketing Automation and Your CRM: Better Together

It’s no secret that marketing and sales work better as friends than they do as foes in any organization. Still, many B2B companies have siloed teams competing for revenue generation and attribution, disagreeing at every turn of the sales process. But with marketing automation powered by your CRM, marketing and sales can work from the…

The B2B Marketer’s Lead Generation Field Guide

B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused approach through personalized and customized communications and content. Increasing lead generation starts with identifying the types of prospects you want to attract, and concentrating your…

Integrated Marketing and Sales for Banking

For banks and wealth management firms around the world, emerging industry trends and changing consumer behavior are forcing a new approach to growth. Banks must find more effective channels for brand awareness, employ stronger value propositions, and stake a unique claim in what many view as a commoditized industry. Alignment between marketing and the front…

How to Turn Your Website Into a Lead Generation Machine

Having a website is table stakes for today’s B2B marketer. While having a website is non-negotiable, not all websites are created equal. The real question is — how well is your website really working for you? Are visitors actively engaging with it? And what’s the secret recipe for website lead generation success? In this e-book,…

Trends in Financial Services Marketing

Salesforce Research surveyed over 500 financial services marketing leaders worldwide to discover how: Cross-functional dynamics are shifting to satisfy customer and business demands Data is transforming how marketers operate Personalization is becoming more refined at the crossroads of intelligence and trust New standards of engagement are inspiring and challenging marketers Download this report to learn…

Build a Better Customer Experience with Marketing Automation for Manufacturers

Within the manufacturing sector, the definition of marketing is changing. Today’s manufacturing marketers understand that customer expectations are evolving and behaviors are now driven by personal consumer experiences. And just as automation and artificial intelligence are redefining the future of the factory floor, they’re also redefining how manufacturing brands find success in marketing to new…