The Future of B2B Marketing: Achieving Success Through Alignment

Technology is transforming the B2B marketing industry. Artificial intelligence and machine learning are increasingly powering the way B2B marketers connect with their customers. With technology evolving at a rapid pace and buyers’ needs changing even more quickly, it’s becoming more important to have a single source of truth across marketing and sales that can unify…

Salesforce on Salesforce: How to Build a Killer Sales Activation Strategy

As marketers, we have the responsibility to enable and support our sales teams as they build relationships with customers and prospects. Sales enablement works best as a partner to external-facing marketing campaigns. If you’ve wondered how we construct our sales enablement strategy here at Salesforce, join us for this special behind-the-scenes look at how we…

Extra Credit: 3 Marketing Strategies to Help Sales Close More Deals

Marketers are great at communicating with prospects and customers – but what about their other audience? Enabling sales is as critical for B2B marketers as connecting with customers, and marketing is best placed to help sales move deals through the funnel. Part of aligning your sales and marketing teams starts with understanding how marketing’s efforts…

Meet Salesforce Pardot: Marketing that Sales Teams Love

B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — finding sales-ready leads, providing personalized content, building and tracking campaign efforts — all require significant time and effort. Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can…

How to Build an A+ Marketing Strategy With Your Sales Team

When B2B marketing and sales teams join forces, they’re a dynamic duo. Together they can create a streamlined buying experience for customers. In order to bring the two teams together, it’s important to identify the areas where marketing and sales overlap. Sharing metrics and goals opens the doors to sharing responsibility for the business’ bottom…

Case Study: How Assurex Optimized the Customer Experience with Pardot

Modern marketers are harnessing the power of Pardot marketing automation to not only drive lead generation, but streamline the entire customer experience. During this webinar we’ll share how Assurex Health, a wholly owned subsidiary of Myriad Genetics, harnessed the power of Pardot and Salesforce CRM to implement content marketing strategies and optimize digital marketing programs…