9 Ways B2B Marketers are Using Artificial Intelligence in 2019

B2B marketers are increasingly adopting artificial intelligence (AI) to power the personalized, “Amazon-like” customer experiences now expected by business buyers. In the past year alone, AI usage amongst B2B marketers has grown 23%. But despite its growing popularity, no dominant use case for the technology has emerged. In fact, use cases for AI are as…

Pardot Spring ’19 Release: Transform Marketing with AI

At Salesforce, innovation is key, and in 2019, Pardot is continuing to reach new levels of innovation with new features and developments enabling marketers to market and sell smarter on the world’s #1 CRM. This spring, we are excited to showcase our newest innovations, including Pardot Einstein, comprised of AI powered features designed for the…

Align Sales and Marketing with Sales Cloud + Pardot in Lightning

It’s a well-known fact that when sales and marketing teams are aligned, they are able to act as a cohesive unit and work in lock-step. But for many B2B sales and marketing teams, there are still challenges with working in silos across disconnected platforms. With Sales Cloud and the Pardot in Lightning experience, marketing and…

New Year, New Leads: Transforming Your Website for More Leads in 2019

Is your website a strategic component of your lead generation strategy? If not, do you wish it was? Designing a site that maximizes buyer interactions and helps move prospects into the sales funnel isn’t a small task. As the year draws to a close, now is the perfect time to focus on optimizing your website…

4 Ways Manufacturers Digitize and Automate Marketing with Pardot

For today’s manufacturing businesses, growth has become a challenge. Leaps in digital advancements have raised customer expectations – who are looking for more personalized experiences with brands across sales and marketing – and many are struggling to keep up. However, marketing is increasing in importance and investment for Manufacturers. In fact, 54% of Manufacturers have…