Pardot Spring ’19 Release: Transform Marketing with AI

At Salesforce, innovation is key, and in 2019, Pardot is continuing to reach new levels of innovation with new features and developments enabling marketers to market and sell smarter on the world’s #1 CRM. This spring, we are excited to showcase our newest innovations, including Pardot Einstein, comprised of AI powered features designed for the…

Align Sales and Marketing with Sales Cloud + Pardot in Lightning

It’s a well-known fact that when sales and marketing teams are aligned, they are able to act as a cohesive unit and work in lock-step. But for many B2B sales and marketing teams, there are still challenges with working in silos across disconnected platforms. With Sales Cloud and the Pardot in Lightning experience, marketing and…

New Year, New Leads: Transforming Your Website for More Leads in 2019

Is your website a strategic component of your lead generation strategy? If not, do you wish it was? Designing a site that maximizes buyer interactions and helps move prospects into the sales funnel isn’t a small task. As the year draws to a close, now is the perfect time to focus on optimizing your website…

4 Ways Manufacturers Digitize and Automate Marketing with Pardot

For today’s manufacturing businesses, growth has become a challenge. Leaps in digital advancements have raised customer expectations – who are looking for more personalized experiences with brands across sales and marketing – and many are struggling to keep up. However, marketing is increasing in importance and investment for Manufacturers. In fact, 54% of Manufacturers have…

Wealth Management: Grow Client Relationships with Pardot

The dynamics of client relationships has changed dramatically in recent years. Clients have greater access to information, more options to choose from, and more channels to engage. Unfortunately, many firms have struggled to keep with constantly changing customer expectations. Join us to learn how Wealth Managers are leveraging Salesforce Pardot to create world-class customer experiences,…

Pardot for Healthcare: Driving Engagement in Life Sciences

As the world’s #1 CRM, Salesforce helps Life Science companies connect with their customers in a whole new way. In this webinar, we will explore how Life Sciences customers are leveraging Pardot to engage their providers, patients, and partners and lead the way in this rapidly-changing industry. Two of our Trailblazers in Life Sciences will…

Trailblazer Takeaways: B2B Marketing Inspiration from Dreamforce 2018

It’s no secret that the Age of Intelligent Marketing is here. Marketers are leveraging artificial intelligence to personalize interactions and gain actionable insights needed for sales to close more deals. However, with marketers using 21 or more digital marketing products, they are often faced with disconnected tools that make their jobs harder. Thankfully, it’s doesn’t…