3 Tips to Shift to a Virtual Events Strategy with Salesforce

As we started the year, we never imagined how we would have to reimagine our events strategy. Recent Gartner research revealed that 68% of CMOs had canceled or postponed customer-facing marketing events in response to the current pandemic. With so many marketers looking to figure out how to replace the brand awareness and lead volume…

Navigating Privacy, Security and Consent Implementations with Salesforce Pardot

The world of privacy, security and consent has changed drastically in the past few years following GDPR and it’s only going to get more complex with laws like CCPA and LGPD, and new web browser mandates around 1st party cookie tracking. Marketers are now realizing that ensuring compliance with the current and future laws is…

Pardot Product Release Webinar: Power Your B2B Marketing with AI and Analytics

In today’s Age of Intelligent Marketing, nothing is more important than being able to uncover unique insights and trends to improve strategy and campaign effectiveness. That’s why we are excited to showcase our newest product innovations, including Einstein Analytics for B2B Marketing, comprised of AI-powered features designed to improve your marketing efficiency, accuracy and measurement….