Nucleus Research: VMware + Salesforce Case Study

Nucleus Research: VMware + Salesforce Case StudyVMware, a leader in cloud infrastructure and digital workspace technology, has leveraged digital marketing for years, but realized that to sustain continued growth, they needed to modernize their sales and marketing strategy.

See why VMware deployed Salesforce Pardot, Marketing Cloud, and Sales Cloud to power their new B2B marketing strategy and how they leverage the Salesforce platform to design, launch, analyze, and manage their campaigns.

You’ll learn how Salesforce Pardot helped VMware:

  • See a 641% ROI on their Salesforce investment after less than 3 months
  • Increase productivity (a marketing campaign that used to take six months to build now takes only two-and-a-half weeks)
  • Prove marketing ROI with customized account-based marketing campaigns that now attribute 20% of additional revenue