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Nucleus Research: Anatomy of a Decision – Salesforce Pardot

Nucleus Research: Anatomy of a Decision - Salesforce PardotHow companies market and sell has evolved significantly in the past decade. Today’s B2B marketers need a smart, scalable marketing automation platform to help them drive personalized marketing campaigns, find and nurture leads, close more deals, and maximize returns from marketing efforts.

Nucleus Research, an information technology research firm specializing in investigative research and the return on investment analysis of technology, researched the experiences of Salesforce Pardot clients to understand why they chose Pardot. Download this report to learn why the Salesforce platform, usability, analytics capabilities, and sales alignment gives Pardot customers everything they need to be successful.