The Marketing Automation for Sales Playbook

It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn’t be further from the truth. Download The Marketing Automation for Sales Playbook to see how sales reps can use marketing automation to track prospect activities, prioritize their leads, and target their sales pitches. You’ll learn:

  • how marketing automation impacts the daily workflow of a sales rep
  • how automation enables marketers to better support their sales teams through features like improved lead qualification and lead nurturing
  • stats showing the impact of marketing automation on sales quota achievement and overall revenue
  • how marketing automation can help sales reps see even more value from the data in their CRM