Marketing Automation Buyer’s Guide

When used effectively, marketing automation can help SMB marketers generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. This guide will walk you through the complete process of purchasing a marketing automation platform — from setting goals, to comparing vendors, to preparing for implementation and future success. The Marketing Automation Buyer’s Guide will provide:

  • worksheets for assessing current marketing processes and setting goals for the future
  • guidance for when and how to implement marketing automation
  • important points to consider when comparing vendors
  • questions to guide conversation during product demos of basic automation features

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