9 Ways to Leverage Marketing Automation at Events

If your company has decided to sponsor, attend, or keynote a trade show or marketing event, there’s a lot of prep that needs to be taken care of first! Find out how marketing automation can help you streamline your event marketing efforts and get the most out of your investment by allowing you to:
  • set up landing pages to automatically collect lead information
  • segment your email communications based on geography, interests, and more — making it easier to send out targeted and relevant event invites
  • measure the impact of your event marketing efforts using closed-loop ROI reporting
  • automate follow-up with your leads after the event has ended.

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