Criterion Conferences Connects Sales and Marketing to Power 25% Growth

Starting out in 2009, Criterion Conferences has grown to a team of 70+ employees and hosts dozens of conferences each year right across Australia. Criterion has partnered with Salesforce to build on this advantage by attracting even more delegates to its conferences and engaging with them more effectively throughout the customer journey. The company has…

Clarion Events boosts sales productivity and customer engagement with Salesforce

More sales opportunities. More customer meetings. More business insights. With greater integration, automation and digitalisation, Clarion Events is blazing a trail in its sector. “We’re all about growth at the moment; in fact we’re looking to double in size within the next five years,” said Dave Cook, CTO at Clarion. “To make that happen, we…

Octopus HR Decreases the Length of the Sales Cycle by 29% with Pardot

Based in Buckinghamshire, UK, Octopus HR provides an online, on-demand HR system that combines all of your core HR, compensation, and employee benefits information in one simple-to-use solution. Through the powerful communication dashboard, it alerts, informs, and connects your employee community together, allowing HR managers, line managers, and employees to interact quickly and effectively —…

IPM Increases Marketing-Qualified Leads by 1200% with Pardot

With the help of Pardot lead nurturing, Integrated Project Management (IPM) has been able to put time back in their sales reps’ days and more effectively move leads through the funnel. Improved insight into marketing success has allowed IPM to increase their marketing-qualified leads by 1200% and further improve the conversion rate to sales-qualified leads.

Demand Metric Increases Efficiency and Conversions

With Pardot, Demand Metric was able to launch online campaigns and begin qualifying leads so the sales team could better allocate their time. Using forms and special offers, Demand Metric began converting visitors to leads, reducing the average number of calls to make a sale from 328 to 70. Now, 1 in 3 demos results in a sale, as opposed to 1 in 12.