Fireclay Forges Strong Growth with Salesforce and Pardot

Who says only large businesses have the resources to be customer companies? Fireclay Tile, which produces sustainably made custom ceramic and glass tiles, is refocusing their business from selling through distributors to marketing directly to consumers. By leveraging the Salesforce Customer Success Platform, Fireclay has found a way to provide a rich customer experience and…

Stanley Black & Decker Increases Market Share with Pardot

With Pardot, Stanley Black & Decker has been able to empower their sales reps with personalized marketing content and complete insight into their prospects’ activities — within their CRM or on their mobile devices. The company was able to shorten the length of their sales cycle by 30% within their first year with Pardot, and another 25% in their second.