ContactsInbound marketing, or the idea that you can attract leads to you rather than going out and actively hunting them down, is a highly effective B2B marketing tactic. However, when used in isolation or without a solid strategy, it falls short for many organizations. The most successful companies are using inbound in combination with a diversified marketing plan to generate serious revenue and results at every phase of the buying cycle.
Dive into our inbound marketing guide and learn:
- The fundamentals of inbound marketing
- How to create an effective inbound strategy
- Where inbound marketing falls short, and how you can avoid common pitfalls
- How to integrate inbound with marketing automation to move leads through the pipeline