Gleanster Report: Set-and-Forget Nurture Marketing

Eight out of ten respondents to Gleanster’s January 2013 survey on Nurture Marketing responded that they aren’t using lead nurturing (outside of periodic newsletter campaigns). This Deep Dive will explore nurture marketing tactics for the overwhelmed marketer and dispel some of the most common myths about nurture marketing – myths that prevent organizations from following in the footsteps of their Top Performing competitors. Insights include:

  • Tips and tricks for implementing lead nurturing, including which channels to use and the types of content required
  • Reasons to implement lead nurturing
  • Common lead nurturing challenges and their solutions
  • Different types of nurturing campaigns based on stages of the buyers’ journey