whitepapers

The CSO Toolkit

Interested in what marketing automation can do for your sales team? Our CSO Toolkit focuses on the marketing automation capabilities that truly matter to your sales department — like the ability to improve sales intelligence, increase close rates, accelerate the funnel, and improve marketing and sales alignment. The Toolkit will discuss:

  • How marketing automation can improve sales intelligence through prospect tracking, real-time alerts, and more
  • How sales reps can use lead nurturing to avoid wasting time on cold or non-sales-ready leads
  • How sales and marketing can drive sales and accelerate the funnel with improved lead qualification, powerful lead nurturing, and more
  • Recent industry statistics, compiled into a “quick facts” sheet for easy reference