The Complete Guide to Social Media for B2B Marketers

The Complete Guide to Social Media for B2B Marketers
Social media has changed the way we communicate with the world we live in. From advertising to engaging, it’s also helping shape the way B2B marketers communicate with their prospects and clients. For many B2B marketers, it’s an increasingly important part of marketing, and yet it can still be difficult to navigate a world where ‘likes’ and ‘comments’ are the currency for engagement, and click-through rates are the currency of conversion.

In this eBook, we’re going back to basics and breaking down best-practices for each of the most popular platforms to help B2B marketers connect with their target audience. You’ll learn:

  • Which key metrics to track for platforms like Facebook, Twitter, and LinkedIn
  • When to post for the highest engagement
  • What types of content do best on each social media platform
  • How to support prospects at each stage of the sales funnel
  • The secret to using video content to drive engagement

Ready to see how marketing automation can help you grow at record speeds?
Request a personalized demo today!
Need help?No problem. Chat with our sales experts or call us at 1-800-667-6389.