Within the manufacturing sector, the definition of marketing is changing. Today’s manufacturing marketers understand that customer expectations are evolving and behaviors are now driven by personal consumer experiences. And just as automation and artificial intelligence are redefining the future of the factory floor, they’re also redefining how manufacturing brands find success in marketing to new and existing customers.
In this e-book, you’ll learn how to:
- Get more from your traditional lead generation efforts
- Automate your trade show marketing before, during, and after the event
- Simplify the entire bidding and quoting process to close more deals
- Instantly engage customers when they are due for a warranty or service renewal
- Keep third-party sellers informed, engaged, and invested in your brand