Social media may have started as a personal communication tool, but today it’s an integral part of most businesses’ marketing strategies — and B2B organizations are no exception. Whether your business is just getting started with social media or is well-established in the social sphere, this white paper can help you see more value from your efforts. This white paper will provide valuable information on:
- Understanding the nuances between different social channels and the appropriate treatment of each
- Setting up a social media strategy and establishing a structured cadence for posting
- How to effectively engage in social listening with your prospects and customers
- Tools that can help you stay organized and consistent.