The B2B Social Media Guide to Best Practices

Social_Media_Best_Practices_WP_Thumbnail_300x300Social media may have started as a personal communication tool, but today it?s an integral part of most businesses’ marketing strategies — and B2B organizations are no exception. Whether your business is just getting started with social media or is well-established in the social sphere, this white paper can help you see more value from your efforts. This white paper will provide valuable information on:
  • Understanding the nuances between different social channels and the appropriate treatment of each
  • Setting up a social media strategy and establishing a structured cadence for posting
  • How to effectively engage in social listening with your prospects and customers
  • Tools that can help you stay organized and consistent.

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