whitepapers

How Automation Works: A Visual Guide

Marketing automation is a powerful tool for marketers and sales alike. However, with so much functionality and technology powering automation, it can be a little intimidating. This guide will cover major features and workflows of automation in helpful, easy-to-understand visuals. Explanations include:
  • Sales and marketing daily workflows
  • How 360 degree profiles are assembled
  • What lead nurturing really means
  • How campaigns are created, launched, and measured

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