Account-based marketing (ABM) continues to be a hot topic in the B2B marketing industry, but companies are looking to understand how to get the most out of their ABM investment.
Today’s top marketing leaders are asking questions like, what do the best B2B organizations doing to get great results with ABM? Where do companies struggle most? Who, internally, owns ABM?
That’s why we teamed up with Engagio to engage 500 business leaders in an in-depth, original research study.
Download this report to learn:
- What makes organizations successful at ABM
- How teams are budgeting for ABM initiatives
- The ABM roles and responsibilities across marketing and sales
- Benchmarks for ABM success across different industries and company sizes