3 Tips to Shift to a Virtual Events Strategy with Salesforce

As we started the year, we never imagined how we would have to reimagine our events strategy. Recent Gartner research revealed that 68% of CMOs had canceled or postponed customer-facing marketing events in response to the current pandemic. With so many marketers looking to figure out how to replace the brand awareness and lead volume…

Navigating Privacy, Security and Consent Implementations with Salesforce Pardot

The world of privacy, security and consent has changed drastically in the past few years following GDPR and it’s only going to get more complex with laws like CCPA and LGPD, and new web browser mandates around 1st party cookie tracking. Marketers are now realizing that ensuring compliance with the current and future laws is…